DAZN Group, the streaming service owned by Sir Len Blavatnik, is searching for a girls’s soccer content material materials platform amid burgeoning worldwide curiosity inside the sport.
Sky Information has learnt that DAZN has struck a deal to build up ata soccer, which is backed by the Miami-based sports activities actions funding company 777 Companions.
Metropolis sources acknowledged the deal might probably be launched publicly as early as Tuesday afternoon.
The worth that DAZN was paying for its latest acquisition was unclear, although one insider described it as a “nominal sum”.
Ata soccer, which was based mostly by Hannah Brown and Esmeralda Negron, has partnerships with numerous broadcasters and rights-owners, and permits viewers to have a look at matches from the Italian girls’s excessive flight and the UEFA Girls’s Champions’ League.
The timing of its purchase by DAZN – which is 24 hours sooner than England play Australia for a spot inside the Girls’s World Cup Last – underlines the rising worldwide curiosity in girls’s soccer.
In present months, DAZN has launched right into a sequence of affords to diversify its firms further previous sports activities actions streaming.
The agency, which has been linked with a bid for packages of Premier Legue rights inside the subsequent broadcast public sale, has merely launched a partnership with Fanatics, the licensed sports activities actions merchandising enterprise.
It will also be growing rapidly in areas just like sports activities actions gaming and betting.
Media analysts think about DAZN is among the many many most blatant strategic companions for Walt Disney’s ESPN subsidiary, which the American leisure huge has indicated it may uncover alternate choices for.
One analyst acknowledged DAZN’s presence in 230 markets, 12 of which – along with France and the UK – are seen as core, might probably be complementary to ESPN’s footprint.
DAZN declined to comment.
Supply: info.sky.com”